STRATEGY - CONCEPT - CREATIVE DIRECTION - GRAPHIC DESIGN - ART DIRECTION - STYLING - IMAGE EDITING - COPY WRITING
The brand OWN. creates one of a kind outerwear and is characterized by being quirky, courageous and confident catering to the creative individuality and curiosity of the affluent creatives. The Own Your OWN. campaign encourages the target group to be proud of their quirks and show it to the world with OWN.’s unique outerwear. As part of the campaign, the magazine OWN. Print discusses the subject of experimental expression and features an interview with mixed media artist Aisha Zeijpveld, a review on Foam’s Collectivism exhibition and the brand’s campaign imagery.