SPATIAL EXECUTION - COMPOSITION - CURATION - STYLING
As part of the Bijenkorf’s Christmas campaign ‘Echt Uitpakken’, the store’s windows invite passersby into a heartwarming journey through Christmas Day. Each display highlights a beloved tradition— from a serene breakfast to an indulgent and lively lunch, sophisticated cocktails, and a humorous afterparty where the festive chaos is evident. Headquarters developed the overarching concept, emphasizing the coziness of celebrating Christmas at home through homely patterns, warm colors and the Christmas table as the main decor within every window display. My team then brought this vision to life by developing unique ideas for each window, crafting inspiring displays that embody the charm, humor, and beauty of the holiday season.
