STRATEGY - CONCEPT - CREATIVE DIRECTION - GRAPHIC DESIGN - ART DIRECTION - 3D MODELING - VIDEO EDITING
An interactive A.R. collection presentation for South-Korean fashion brand Adererror fixing the gap between the experimental brand identity of Adererror and the European young creatives. A.R.ROW is based on the ss.2019 Adererror collection ‘Arrow’ that focusses on the concept of defying direction characterized by quirky confidence, childlike curiosity and experimental creativity with a direct and young tone of voice.
