ALLEDAAGS BIJZONDER

SPATIAL EXECUTION - COMPOSITION - CURATION - STYLING

Window displays for the ‘Alledaags Bijzonder’ campaign, showing the playful contrast between high-end luxury and the mundane, with a humorous touch. As with every window display, the project aimed to capture the customer’s attention, pique their curiosity and encourage them to step inside. The campaign was focussed on attracting a specific target group ‘The Classics’ and realized through the use of brands and items connected to this target audience.